Many people associate ketones with weight loss, however, not many people know about their performance-boosting effects and their anti-inflammatory properties. Today we talk to Frank Llosa, CEO and founder of KetoneAid Inc., and self-educated expert on all-things ketone. We dive into the discussion with a history of how Frank ended up an innovator and field leader in a biological product when his career and formal education were in startups and finance. Tune in to hear about the products on offer from KetoneAid (KE4, K1,3, and KE1) and the science behind each of them. From breaking down the pioneering research on ketones by Dr. Richard Veech to discovering an alternative to ethanol-based alcohol, Frank walks us through the history of ketone research and the biochemistry involved. We hear why certain ketogenic products on the market are not actually ketogenic, and the ingredients you should avoid when choosing a supplement. Andrés provides some background physiology and his own inspiring experience of using KetoneAid's products. If this all sounds too good to be true, think again: Frank not only gives simple breakdowns of the science involved, he also advises on the limitations of his products, where you can read the literature, how to read the literature on ketones, and where you can find feedback from customers (both positive and negative!). We learn the importance of managing your expectations around KetoneAid products, and why ketones are better used for enhancing performance than simple weight loss.
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